Project Overview

Every year, Expression Australia holds Deaf Festival, a day for community members to celebrate Deaf culture. I assisted the Community Engagement team in establishing a generic logo and brand identity for the event moving forward, with the idea of having a rotating theme and artwork every year.

After working alongside Deaf illustrator Livi Creations to make this year's artwork for the theme of inclusivity, I created a merchandise range and new online storefront to house it as a way to raise money for a better event. Preorders were opened in September to great success.

Items were picked based on the popularity of previous merchandise sold, items that community members have requested in the past, and making sure we had something available for all different price points.